No doubt about it

With Alison Shamir

How do we stop imposter syndrome getting in the way of success?

Imposter syndrome - that pesky feeling you're not good enough and will be exposed as a fraud - affects 70% of people. And it's a particular problem in high-performance cultures like financial services.

When surveyed, 100% of women in senior positions in financial services said they experience imposter syndrome and remote working is said to make it worse.

Left unchecked, imposter syndrome can lead to loss of productivity and burnout, and because it adversely affects people of underrepresented identities, it's a threat to diversity, equity and inclusion.

This makes it a topic Upfront can't shy away from.

In this episode, Olga Koch is joined by confidence coach and imposter syndrome expert Alison Shamir. She discusses why imposter syndrome must be tackled and shares three steps to defeat it, along with some advice every employer needs to hear.

Here's some of what she had to say. Listen to that episode in full here or wherever you get your podcasts.

It's not all in your head.

Alison, how do we stop imposter syndrome from getting in the way of success?

Firstly, acknowledge it. Imposter syndrome exists. It's not all in your head. It impacts around 70% of individuals across the globe. So acknowledge that it's a real thing and find a safe space to talk about it. The second part is understanding how imposter syndrome is showing up for you. When was the first time you felt this way? How prevalent is it in your day to day? When is it showing up? Journalling this stuff down or documenting it is a key step to starting to dismantle your journey with imposter syndrome.

Why is imposter syndrome something to take seriously?

Because its impact is so broad, it doesn't discriminate. It's very prevalent and impacts individuals, organisations and profit lines. But it's become, in recent times, a hot topic, great for clicks, but with that, we get a raft of misinformation. I want to highlight that it is very serious, and its impacts are serious, but on the flip side of that, once we understand it, we can dismantle it quickly.

You're plagued by a feeling you'll be found out or exposed as a fake, phoney or fraud.

So what is imposter syndrome?

Imposter syndrome is when you believe you're not as intelligent, capable, qualified or talented as others perceive you to be, despite clear evidence of your ability, accomplishments and success. When you have imposter syndrome, you struggle to internalise your success, so you're plagued by a feeling that you will be exposed as a fake, phoney or fraud. It's deeper than standard self-doubt. If you don't have that feeling of being exposed or found out, you're not experiencing imposter syndrome because that's the hallmark that makes it different from a standard bout of self-doubt or feeling inadequate.

The dialogue we tell ourselves when we have imposter syndrome can take us to some pretty dark places.

In what ways does imposter syndrome affect people?

Everyone with imposter syndrome will have that tell-tale sign of feeling like a fraud. We might also deflect praise away - that's a common one. Attributing your success to third parties or luck is also a big one I'm sure many people will relate to. Excessive fear of failure is also another one I want to mention. None of us likes to fail, but when you have imposter syndrome, even the most minute failure or mistake is a catastrophe - to the point where it's almost paralysing you with fear. The dialogue we tell ourselves when we have imposter syndrome can take us to some pretty dark places. It can derail your entire career and is heavily linked to clinical mental illnesses such as chronic anxiety, depression, addiction and clinical burnout.

If you work through the three steps, you'll peel away like an onion.

What strategies do you recommend to help overcome imposter syndrome?

I developed a framework after having my own incredibly debilitating and life-changing experiences with imposter syndrome. There are three key steps. The first is to identify the core origin of our experience. What triggered the imposter syndrome? Who or what made us feel that way? When was it? The second step is to intercept. So pay attention to that negative voice in your head and write it down. Step three is to redirect the negative, self-sabotaging behaviour. So if imposter syndrome is making you a perfectionist, we need to hone in and pull apart those perfectionist behaviours. If you work through the three steps, you'll peel away like an onion.

I've seen financial services professionals lose themselves in believing their careers are their identities - you are not your career.

Imposter syndrome could be costing businesses billions of dollars.

Is imposter syndrome a problem in financial services?

It's a high-paced, highly innovative, global-scale industry, and there are lots of great people working in it. But when you're constantly in environments that are growing and pushing and thriving, imposter syndrome can drive you to overwork - and I'm talking the kind of burnout when you're off work for a couple of weeks, you are bedridden, so really serious stuff. Imposter syndrome drives them to do more - be first in the office, last in the office, out drinking all night or entertaining clients. It drives those cultures. I've seen professionals in financial services and other high-performing sectors lose themselves in believing their careers are their identities - you are not your career.

How does imposter syndrome affect companies?

If imposter syndrome is causing your employees to overwork, they might require more mental health leave. If they're not sleeping, they might be underperforming. Their emotional regulation might be out. They might drop a ball at work or miss a deadline. People with imposter syndrome fear being exposed, so they quit their jobs or move organisations or self-sabotage unconsciously through micro-management. And that costs innovative ideas, rapport building, stakeholder management, and all those things can impact the bottom line. Studies have estimated that imposter syndrome could be costing businesses billions of dollars.

Any organisation that understands that imposter syndrome can affect 70% of their staff is usually interested in having a conversation about it.

What can employers do about imposter syndrome?

Any organisation that understands that imposter syndrome can affect 70% of their staff is usually interested in having a conversation about it. I run a lot of workshops and programmes with tangible tools to help. If you've got people in your organisation who are experiencing imposter syndrome, encourage them to share it and the tools and tactics that work for them. I love nothing more than seeing leaders go off the record talking about their imposter syndrome. Imagine how empowering it is to listen to and go, 'Oh my goodness, it's not only in my head."

The last word...

Can imposter syndrome be defeated?

Yes, it can be defeated. You don't have to sit with it. You have controls and levers you can pull organizationally from a leadership perspective and an individual perspective. If we all pull those levers collectively, we can eradicate imposter syndrome. It's a win-win for individuals, the organisation, and financial services clients - let's not have it impacting our people, performance and profit lines. Let's stamp it out.


Thanks to Alison for joining us on the Upfront podcast. For more advice on identifying, understanding and tackling imposter syndrome, listen to the episode in full here or wherever you get your podcasts.

What I love about financial services

I just love money! I'm a big believer that money gives you choices which is something my father said to me from a very young age. And whether you're someone who wants a lot of money or just enough money to get by, educating yourself and knowing what you can leverage I think is one of the best things you can do.

Alison Shamir - Confidence coach